Jilin Aojian Wood Industry Group Co., Ltd. is a wood products enterprise with decades of history, mainly producing sports flooring and furniture parts. Over the years, the company with excellent product quality and good business reputation, product marketing throughout the country. In 2002, the company officially registered the "Arrow" trademark. In March this year, Liu Qingzhen, head of the Marketing Section of the Dunhua City Administration for Industry and Commerce, called them and suggested that they participate in the evaluation of the famous trademarks of Jilin Province. The preparation for the evaluation can be completed with the assistance of the Administration for Industry and Commerce. "Received a phone call from Section Chief Liu, we thought that since we have the help of the Trade and Industry Bureau, we don't have to worry about the enterprise, so let's participate in the evaluation. In August this year, our 'Aoji' brand trademark was assessed as a famous trademark by the Provincial Trade and Industry Bureau. I didn't expect that soon after, this famous trademark played a role." When it comes to excitement, Sun Xi's eyes are full of laughter.
In September this year, the Changchun City Federation of Trade Unions Gymnasium was going to replace the floor. News came out that six flooring companies were bidding. At the bidding meeting, six enterprises tried their best to win, which made it difficult for the tenderer to choose. In the end, the tenderee asked each enterprise if there were any advantages. By this time, everyone had already finished their cards and there was nothing to say. Jiang Guilin, director of the sales department of Aojian Company, blurted out, "Our floor has been rated as a famous trademark of Jilin Province." "Really?" Unexpectedly, this sentence really played a role. The other five companies watched Aojian sign hundreds of thousands of installation contracts.
"This incident made me understand how important it is for an enterprise to establish brand awareness. In the future, we will continue to work hard to create a well-known trademark and make the enterprise bigger and stronger through the brand." Sun Xi said today.
It is understood that there are more than 680 wood products enterprises in Dunhua City, which is the largest distribution center of wood products in Jilin Province. However, there are only 15 companies with registered trademarks, and there are very few companies that have been rated as famous trademarks. The lack of brand awareness has become the bottleneck for these companies to achieve breakthroughs.
