Whether shopping or supermarkets, we will always find that when there are discounted goods, the price is always * *. At the end of 99, but when we see such a number, we will still be willing to buy such a product compared to the price of an integer. This is a kind of psychological pricing. Therefore, companies may also wish to learn such pricing strategies to find new opportunities.
The price positioning of the mantissa is more popular with consumers.
Most consumers always favor the psychological pricing model when shopping. They will feel that such prices are carefully calculated, which makes it easier for consumers to have a sense of trust. Although the price positioning of the mantissa seems to be only a few cents different, it will make consumers feel more cost-effective and compound the psychology of consumers.
Wooden door enterprises can try mall pricing strategy
Some people may think that psychological pricing strategy is only suitable for supermarkets and other retail industries, but as far as the current wooden door market is concerned, the competition is too fierce, and it is necessary to play tricks in a certain aspect to attract consumers. Therefore, psychological pricing strategy is an ideal choice.
Wooden door enterprises can, like supermarkets and shopping malls, add the price of those wooden doors to the mantissa, such as 1999.99 yuan and 2999.99 yuan. Compared with those real integers, consumers will depend on the price with mantissa. Wooden door enterprises can also fine-tune the price up and down from time to time. On the basis of the price with the mantissa, a slight price change will make consumers feel much cheaper. Although it is only a few dollars, the transfer of dozens of dollars is cheap to consumers.
Appropriate price increases can increase sales.
In supermarkets, you will also find that the prices of some commodities are sometimes low and sometimes high. This is actually to increase sales. Wooden door enterprises can also carry out targeted price concessions for a certain commodity. However, they should not always think of lowering the price, but should also raise the price appropriately. A one-time price reduction will cause consumers to have certain psychological misunderstandings. Some consumers will think that the price reduction is due to poor product selection, can't sell out, so the appropriate price increase is also a way to increase sales.
All in all, the most important thing for wooden door enterprises is to grasp the psychology of consumers, from their point of view, to develop sales plans to meet their needs in order to make wooden door enterprises get the most benefits.
